Insights
Insights from Margot Bloomstein
Find guidance and gain perspective from Margot’s view on brand trust and content strategy in the context of AI and industry change.
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Clear communication empowers people with information to help them trust themselves… and you. Don’t shy away from this opportunity.
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Vulnerability is often framed as a weakness. But what if it’s the differentiator that helps human content creators earn trust, even as we add AI to our tools?
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If this is your year for your brand to gain trust and embrace authenticity, ask one question first: authentic to what? Enter the message architecture.
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With advances in generative AI, what is the value of content strategy—and the value of teaching or studying content strategy?
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If your content is bad, AI won’t make it better. Bad habits are hard to break, and if AI is the future in your organization, you need a content strategy to get the content right in the present—AND the future as you continue to watch for mutations.
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Before generative AI, consider assistive AI—but also consider the work of content strategy, tagging, and organization that you’ll need to take on to implement it well.
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Sift through the jargon of “thought leadership” and you’ll find trust, the goal of any brand that wants to gain influence, respect, and permanence. If content helps a trustworthy brand build rapport, will generative AI be a fast track to trust—or the very thing that compromises its integrity?
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For all its promise of saving time, generative AI has the potential to kill our creativity and craft. What if writing—especially that crappy first draft—is supposed to be hard? What if the struggle is the process? We find insight and epiphany through the process of discernment, the stuff AI has no algorithm to understand.
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