Insights
Insights from Margot Bloomstein
Find guidance and gain perspective from Margot’s view on brand trust and content strategy in the context of AI and industry change.
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In this age of optimizing for speed, how do we value activities that defy efficiency?
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Clear communication empowers people with information to help them trust themselves… and you. Don’t shy away from this opportunity.
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Vulnerability is often framed as a weakness. But what if it’s the differentiator that helps human content creators earn trust, even as we add AI to our tools?
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If this is your year for your brand to gain trust and embrace authenticity, ask one question first: authentic to what? Enter the message architecture.
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With advances in generative AI, what is the value of content strategy—and the value of teaching or studying content strategy?
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If your content is bad, AI won’t make it better. Bad habits are hard to break, and if AI is the future in your organization, you need a content strategy to get the content right in the present—AND the future as you continue to watch for mutations.
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Before generative AI, consider assistive AI—but also consider the work of content strategy, tagging, and organization that you’ll need to take on to implement it well.
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Sift through the jargon of “thought leadership” and you’ll find trust, the goal of any brand that wants to gain influence, respect, and permanence. If content helps a trustworthy brand build rapport, will generative AI be a fast track to trust—or the very thing that compromises its integrity?
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