Content Strategy at Work
Real-World Stories to Strengthen Every Interactive Project
Pick up the seminal handbook for getting started with content strategy, with a framework and examples from the initial pitch through sustainable governance.
Featured in Content Marketing Institute’s Ultimate Content Marketing Library
Listed as a “Must-Read Marketing Book by Women” by the Content Marketing Institute
Logical, practical, actionable steps
Margot Bloomstein strips away any high-mindedness out of the notion of content strategy and breaks it down into logical, practical, actionable steps to align your content with your business goals. It’s still strategic–but in a way that’s accessible and makes sense for your business.
Ann Handley
CCO, MarketingProfs
You need to add this book to your professional library
For years people have been asking the content strategy community to produce more case studies. Your wish has been granted! Margot Bloomstein spoke with dozens of professionals who employ content strategy to transform their businesses. Content Strategy at Work captures their entertaining and informative accounts with pointers on when and how to engage the tools of the practice. If you’re looking for examples of how it can be done–even with limited resources–you need to add this book to your professional library.
Rachel Lovinger
Senior Director, Content Design at Publicis Sapient
About the Book
Gain a new toolset to get your content under control
If content strategy, content design, or content marketing are on your plate, start with Content Strategy 101–in the form of the book trusted by countless graduate and undergraduate courses in content strategy.
In dozens of examples, interviews, and case studies, Content Strategy at Work offers practical real-world guidance to help you get started–regardless of your industry, budget, or experience level.
Discover tales from the trenches in academia, the non-profit sector, retail brands, mass media, and more. If communication matters for your company or clients, put content strategy to work for you.
If communication matters for your company or clients, put content strategy to work for you!
Embrace a comprehensive content strategy framework
- Discover how to articulate the value of content strategy in UX engagements and evangelize within your company and accounts
- Learn techniques to develop message architecture that drives more cohesive experiences
- Explore how to shape scope, governance, and project management with perspective on content
- Learn techniques for conducting a qualitative and quantitative audit to determine what you have and what you need
- Explore how to execute in the long term and shift publishing culture through an editorial calendar and editorial style guide
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A book full of aha moments
Adopting a content strategy that supports business goals is a critical part of getting work done in a modern enterprise. Bloomstein understands this and gives the reader actionable tasks to help them get the process started. It’s a book full of aha moments, the type that are required when shifting from the “we just do it any way we can” mentality to a more formal “we create, manage, and deliver content in accordance with our formal content strategy” approach that digitally savvy organizations require.
I also love the fact that this book is composed of stories, not theories. Content Strategy At Work is a welcome addition to the literature on this subject.
Scott Abel
Content Strategy Evangelist and President, The Content Wrangler
In-the-trenches examples
Bloomstein’s work is filled with well-drawn content-oriented case studies and should be considered required reading for anyone whose work overlaps with content, and any content strategist who is looking for meaty in-the-trenches examples of how content strategy is grappled with and applied to projects big and small. Bloomstein frames the cases with meaningful context, crisp approaches to problem solving, and genuine curiosity.
Scatter/Gather
a blog about the intersection of content strategy, pop culture, and human behavior published by Razorfish
About the Author
Meet Margot
Margot Bloomstein is one of the most prominent voices in the content strategy industry.
She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, as well as the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
She speaks and consults for an array of brands, including Mailchimp, Timberland, the American Montessori Society, American Express, Lindt and Sprüngli, Harvard University, Lovehoney, Fidelity, and Sallie Mae.
The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy. She teaches in the graduate program at FH Joanneum University in Austria and has guest lectured at MIT, NYU, University of Illinois, and Stanford.
She speaks around the world about brand-driven content strategy and designing for trust.
Order Content Strategy at Work today and put content to work for your organization.
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Other Books by Margot Bloomstein
Trustworthy
How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
Purchasing internationally?
Check availability with your favorite local retailer or online bookstores like Amazon and Book Depository.
It is available in the UK through Waterstones.
For further assistance, feel free to email margot@appropriateinc.com and we’ll hook you up.