AI

With advances in generative AI, what is the value of content strategy—and the value of teaching or studying content strategy?

If your content is bad, AI won’t make it better. Bad habits are hard to break, and if AI is the future in your organization, you need a content strategy to get the content right in the present—AND the future as you continue to watch for mutations.

Before generative AI, consider assistive AI—but also consider the work of content strategy, tagging, and organization that you’ll need to take on to implement it well.

Sift through the jargon of “thought leadership” and you’ll find trust, the goal of any brand that wants to gain influence, respect, and permanence. If content helps a trustworthy brand build rapport, will generative AI be a fast track to trust—or the very thing that compromises its integrity?

For all its promise of saving time, generative AI has the potential to kill our creativity and craft. What if writing—especially that crappy first draft—is supposed to be hard? What if the struggle is the process? We find insight and epiphany through the process of discernment, the stuff AI has no algorithm to understand.