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Appropriate, Inc.

Brand and Content Strategy Consultant, Speaker, & Author

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Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Trustworthy book stack

“Expertly written, deftly organized, impressively informative, and a thoroughly comprehensive ‘DIY’ instruction guide, Trustworthy is an especially and unreservedly recommended addition to professional, corporate, community, college and university library business management collections and curriculum lists.” Midwest Book Review

“Marketing directors at all levels will find her insights intriguing … a punchy and stimulating look at building brands.” Kirkus Review

 

Cynicism is cheap.

Hope takes work.

Trust bridges the distance between them—and today, it’s in short supply. Sales cycles are slower, citizens are stumbling, and so much marketing is a waste of time and money. That’s where Trustworthy fits in. Balancing inspiration and tactics in a bold vision for the future, it introduces you to the brands that are doing the work and an actionable framework to make it your own. You’ll find example after example of how companies and civic organizations are renewing the bonds of trust with customers and citizens alike. Don’t expect cheatsheets; if you’re a marketer, designer, or writer, you already have the tools you need to answer the call. Instead, you’ll find inspiring case studies and a compelling three-part framework to help you make the case to your boss, clients, and colleagues and be the change you want to see in the industry—and society at large.

Published by Page Two Books, March 2021
264 pages hardcover and ebook
ISBN: 978-1989603925
ASIN: 1989603920
Distributed in the US by Ingram

Represented by Smith Publicity
mike.onorato@smithpublicity.com

 

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    Primary Sidebar

    • I love @designinginward’s perspective on damn near everything, this included. https://t.co/D263gW9J29, 16 hours ago
    • Bad news! Good news! Because we’re REALISTS DAMMIT https://t.co/iKmQsC7Kek, Mar 23, 2023
    • Zero. My fellow GenX, I see you. ✊ https://t.co/6VlPErimFC, Mar 21, 2023
    • “If you can be an expert in the kind of knowledge you gain at a university, can’t you also be an expert in the knowledge gained through lived experience?” poses Victor Udoewa at @unconformstudio’s decolonizing design re: engaging in co-design and participatory design., Mar 20, 2023
    • Big, shiny thanks to everyone at @ContentSeattle for hosting @BrilliantCrank and me to talk content strategy and governance in design systems tonight. Your questions were marvelous and we loved digging in with you! Video coming soon. https://t.co/4jhQI35l3F, Mar 16, 2023
    • ME TOO ME TOO ME TOO! https://t.co/hDtj0CeB9d, Mar 16, 2023
    • TONIGHT! Excited to see you, @ContentSeattle friends! Join @Brilliantcrank and me to discuss governance, #designsystems, #contentstrategy, publishing culture… and why they’re all part of the same conversation… that YOU should be having. https://t.co/77ei51QmsA, Mar 15, 2023
    • Big conversations come from big topics—like about trust in #aigenerated content and how vulnerability has new meaning today. Thank you @BoyeCompany for hosting me and #TrustworthyBook for that conversation! Would your team benefit from a similar conversation? Let’s talk! https://t.co/BsdaYtuqoY, Mar 14, 2023
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    Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
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