Margot Bloomstein

Margot Bloomstein wins over the audience every time...

and then sends them out ready and eager to act.

Inspired, empowered, invigorated, decisive… whether we’re talking about your team, your customers, or your professional community, they deserve nothing less!

organizations that have invited margot to thrill their audiences:

Let’s give your audience what they want: big ideas and clear, actionable opportunities.

and engaging stories, on-the-fly examples, and the BEST puns!

Powerful keynotes, workshops, and even book readings and fireside chats all have one thing in common: they’re aspirational because they’re attainable. They inspire the audience with stories and lay out a clear, accessible, and relevant road map to reach that vision.

Margot navigates that yellow brick road by preparing extensively to know your audience and meet them where they are.

She partners with event organizers to create a cohesive experience for attendees, then engages brilliantly from the stage to entertain, enthrall, and educate.

 

Whether it’s a structured, scripted event or more collaborative and thoughtful dialogue, attendees leave invigorated and with a clear plan to take home and put into action.

Margot is magnetic. Her knowledge and passion leap off the page, stage, or screen.

Bennie F. Johnson photo.

Bennie F. Johnson

CEO, American Marketing Association

Her passion for the craft and empathy for the audience radiate from the stage and screen alike

Margot connects with an audience from the moment she engages with an event coordinator until long after the show’s over and questions are still flying on LinkedIn.

 Here’s how she shows up:

Margot is one of the most genuine and empathetic thought leaders I’ve met.

As a collaborator, she is deeply interested in the goals of her partners and will ask thought-provoking questions–and listen intently–to ensure great shared outcomes. And she’s just as good on-the-spot as she is with prepared content.

Susie Hall photo.

Susie Hall

President, Community & Customer Engagement at Aquent

Her talks are engaging and her advice is tangible.

Margot has been a guest facilitator for our public speaking programs, delivered captivating talks for our community, and recently contributed an essay to our public speaking book.

 

Margot knows her craft. She’s creative, thoughtful, engaging, and collaborative. Her talks are engaging and her advice is tangible. And she genuinely wants to help. I couldn’t recommend working with Margot more.

Danielle Barnes photo.

Danielle Barnes

CEO, Women Talk Design

keynote Topics

Looking for an expert to lift both hearts and heads?

Putting castles in the air? Thoreau said that’s where they should be, but we need to put foundations under them. Walden Pond is just down the road from my office, so let’s take a page from his book.

 

Let’s envision more compelling, trustworthy content and strengthen it with new frameworks for strategy, governance, and communication.

Trust, content strategy, ai, design, design systems

Designing for trust in an uncertain world

Today, people meet information with cynicism that makes marketing fall flat and undermines their confidence. To regain trust, it’s time to unpack empathy, transparency, and authenticity.

 

A new framework for content and design demonstrates how we can operationalize those ideas to rebuild trust and empower users.

Who it’s for:

What they’ll learn:

How to establish consistency through design systems and AI, to determine the level of detail in verbal and visual communication to aid self-education, and to integrate vulnerability in design to build rapport with lessons from Mailchimp, Crutchfield, ATK, Zoom, and others

Big inspiration and concrete how-to, all in one session.

Margot talks about trust, content strategy, AI, design, design systems.
trust in the enterprise, culture, governance, hr

Building a trustworthy business

How can enterprise leaders embrace the strength of vulnerability, brand voice consistency, and the right level of detail to build more credible communication to improve retention and crisis resiliency?

Who it’s for:

What they’ll learn:

How to improve employee engagement and customer rapport through lessons on voice, volume, and vulnerability demonstrated by leaders from enterprises including Zoom, Airbnb, America’s Test Kitchen, and TED

Margot Bloomstein speaking about trust in the enterprise, culture, governance and HR.
content strategy, content design, ux, design

Strategy for slow experiences

Online experiences can be efficient—and sometimes, efficient isn’t effective.

 

Though AI is training us to embrace production over process, sometimes going slowly is more educational, memorable, and profitable for consumers and brands alike.

Who it’s for:

What they’ll learn:

How to improve learning, reduce buyers’ remorse, and heighten user satisfaction through content and design examples from REI, Target, Patagonia, Fidelity, and Disney.

Margot speaking about content strategy, content design, UX and design.

She’ll deliver an important and timely message…

You should 100% bring Margot in to speak at your event. She will deliver an important and timely message with context and respect for your audience’s time.

 

She has that rare mix of professionalism and levity that always leaves us feeling both smarter and lighter.

Corey Vilhauer photo.

Corey Vilhauer

Program Director of Now What? Conference

She’ll elevate the event with her enthusiasm and ideas

I unhesitatingly and unreservedly encourage anyone that has an opportunity to have Margot speak at their event to go ahead and do so. Not only will she deliver a first-rate presentation, but she’ll elevate the event with her enthusiasm and ideas.

 

Margot brought a level of organization and preparation that helped us improve the way we engaged with all of our speakers from that point on. That was completely unexpected.

Mark Connelly photo.

Mark Connelly

Co-chair, Fluxible

Workshops

Brand-driven message architecture

Margot developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by designers, content strategists, and copywriters to help organizations clarify their communication goals. 



 

In a fully hands-on three-hour workshop, train to facilitate the exercise and add this technique to your toolkit or bring your team together to clarify your communication goals around a shared vocabulary.

Guest Lectures and Teaching

Pencils down, eyes up here!

Creative directors, CMOs, advertising executives, copywriters, and content strategists learn from Margot in graduate and executive education programs.

 

She teaches Brand Values, Message Architecture, and Strategic Communication in the remote Content Strategy Master’s degree program at FH Joanneum University of Applied Sciences in Graz, Austria. She was previously a lecturer in the Strategic Communications graduate program at Columbia University.

 

Margot has also guest lectured at Stanford University, Carnegie Mellon University, NYU, University of Illinois, Bentley University, University of Washington, and California College of the Arts.

A note from Margot

Let’s inspire hearts, fill heads, and empower hands.

In boardrooms, conference ballrooms, and intimate offsite gatherings, I’ve seen the stress that event organizers carry.

 

Don’t act like it’s invisible over Zoom, either. I’ve given keynotes and led workshops online for long enough to anticipate challenges—and create successful attendee experiences.

 

Let’s do that together: I’ll work with you to deliver a talk or workshop that meets people where they are and moves them to where they need to be, in excitement and inspiration, hope, and dust-in-the-arena, sleeves-rolled-up tactics. Fortune favors the bold, and bold thinking leads to bold action.

Margot Bloomstein, Appropriate Inc founder speaker and consultant.
FEATURED IN

The crowd feels like they’re in on the talk, not being talked to!

Margot’s content, how she presents it, and how she projects her ethical and moral compass helped me know she was someone I had to get to come and speak.

 

Margot delivers so the crowd feels like they’re in on the talk and not being talked to! That’s the greatest part, knowing the audience will be as engaged as I was when I got her to speak.

Brian Durkin photo.

Brian Durkin

Chair, World Information Architecture Day Boston

Her talks are engaging and her advice is tangible.

Margot has been a guest facilitator for our public speaking programs, delivered captivating talks for our community, and recently contributed an essay to our public speaking book.

 

Margot knows her craft. She’s creative, thoughtful, engaging, and collaborative. Her talks are engaging and her advice is tangible. And she genuinely wants to help. I couldn’t recommend working with Margot more.

Danielle Barnes photo.

Danielle Barnes

CEO, Women Talk Design

Elevate your event with Margot's immediately actionable guidance.

Book Margot as your keynote speaker today and lead your audience toward changing how they think and work in content.

Have questions or need more information?

Fill out this quick contact form, and Margot will be in touch within 48 hours.

    By using this form you agree with the storage and handling of your data by this website. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Bursting to share an idea? Let’s hear it!

    Email or message me on LinkedIn.

    Looking for bios, headshots, and other resources for your event?

    Ready to educate and invigorate your audience?