Margot Bloomstein

Insights

Content Strategy

If this is your year for your brand to gain trust and embrace authenticity, ask one question first: authentic to what? Enter the message architecture.

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With advances in generative AI, what is the value of content strategy—and the value of teaching or studying content strategy?

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If your content is bad, AI won’t make it better. Bad habits are hard to break, and if AI is the future in your organization, you need a content strategy to get the content right in the present—AND the future as you continue to watch for mutations.

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Before generative AI, consider assistive AI—but also consider the work of content strategy, tagging, and organization that you’ll need to take on to implement it well.

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