Trustworthy Content

If this is your year for your brand to gain trust and embrace authenticity, ask one question first: authentic to what? Enter the message architecture.

Sift through the jargon of “thought leadership” and you’ll find trust, the goal of any brand that wants to gain influence, respect, and permanence. If content helps a trustworthy brand build rapport, will generative AI be a fast track to trust—or the very thing that compromises its integrity?