Margot Bloomstein

Build trust in your team, your content, and your brand

Empowering and on target? Margot’s like coffee right when you need it!

Whether she’s sharing stories on stage or facilitating a message architecture session, speaker and consultant Margot Bloomstein helps marketing and content professionals get smarter.

TRUSTED BY SOME OF THE SMARTEST BRANDS IN THE BUSINESS... NO MATTER THE BUSINESS
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Relevant is just the starting point.

Wish you could find an expert who delivers actionable insight, useful today and for years to come?

Whether you’re trying to reach people spread across silos or in a conference ballroom, you need a partner who can meet them where they are—and offer innovative tactics, proven strategy, and get-on-your-feet inspiration to put branding into action through sustainable content strategy.

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Margot Bloomstein will help you put branding into action.

With a mix of energy and empathy, Margot brings 25 years of expertise, examples, and credibility to how brands build trust through content and design.

 

Teams learn how to translate brand to a sustainable content strategy with structure and governance to fit their publishing culture.

Audiences walk away with new ideas, immediately applicable tactics, and powerful perspective to rally others around their thinking.

Margot got to know our business, our brand, and our specific needs…

We had many siloed departments that didn’t know how to translate the brand mission to their specific content needs.

 

Margot took the time to get to know our business, our brand, and our specific needs across the board. She presented a well thought out plan and an innovative approach to incorporating key players in an interactive way.

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Liz Robinson

Chief Strategy Officer, LRobInspires 
Former Head of Brand, Sallie Mae

Her talks are engaging and her advice is tangible.

Margot knows her craft. She’s creative, thoughtful, engaging, and collaborative.

 

Her talks are engaging and her advice is tangible. And she genuinely wants to help. I couldn’t recommend working with Margot more.

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Danielle Barnes

CEO, Women Talk Design

Work with Margot

Tap into trusted expertise and strategic insight to put vision into action.

One of the most trusted voices in content strategy, Margot Bloomstein helps brands increase engagement through structured message architecture and deep industry expertise.

speaking
Keynotes and workshops

Give your audience powerful inspiration, accessible examples, and hands-on, brains-on experience they can immediately apply.

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Two photos by Margot Bloomstein. The one on the left represents speaking and the one on the right represents consulting.
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Consulting
Content strategy

Unify your brand voice and build sustainable consistency for your team from the message architecture through audits, content development, and governance.

Ready to learn from the best?

Hire Margot and create better experiences—for your customers, your attendees, and your team members.

Her passion leaps off the stage, page, or screen.

Margot created an even more dynamic knowledge resource for our professional community.

 

Margot is magnetic and her knowledge and passion leap off the stage, page, or screen. Her expertise, credibility, and deep passion for helping brands and marketing practitioners build better contemporary strategies and approaches to marketing.

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Bennie F. Johnson

CEO, American Marketing Association

She’s a trusted teammate the minute she joins your work.

There are plenty of folks working in marketing, branding, and content strategy, but there are few with the integrity and collaborative spirit Margot brings to the table.

 

She isn’t simply a contractor—she’s a collaborator and a trusted teammate the minute she joins your work.

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Mark Connelly

Co-chair, Fluxible

A note from Margot

Hi, I’m Margot Bloomstein and I can help you get smarter with content.

Need an expert to help you kick things up a notch? With battle-hardened process and scores of stories? And empathy to engage with both over-extended executives and equally harried copywriters? Hello, friend. Let’s talk.

 

I meet marketers, designers, and content creators where they are and help them clarify communication and put structure to content strategy to build stronger brands, more collaborative teams, and more trustworthy user experiences.

 

From thousand-seat ballrooms to intimate team summits, my clients say I’m good at reading the room. Put me in your room and you’ll find a partner able to position you for enduring success through collaboration, highly interactive learning experiences, and an abundance of anecdotes and concrete examples. (I never metaphor I didn’t like!)

 

For 25 years, I’ve developed expertise across three economic cycles, a dozen industries, and hundreds of clients. I’d love to help you next.

Margot Bloomstein, Appropriate Inc founder and speaker.
FEATURED IN
Book

Trustworthy

How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Cynicism is cheap. Hope takes work. Trust bridges the distance between them—and today, it’s in short supply. Sales cycles are slower, citizens are stumbling, and so much marketing is a waste of time and money.

 

That’s where Trustworthy fits in. Balancing inspiration and tactics in a bold vision for the future, it introduces you to the brands that are doing the work and an actionable framework to make it your own.

Margot Bloomstein "Trustworthy" book.

Real data and powerful case studies

Read it for the case studies that will help convince your executives. Margot Bloomstein takes an interesting idea and backs it up with real data and powerful case studies.

 

A great read for those who are looking for real-life examples of how to build trust and grow your customer base.

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Ahava Leibtag

President, Aha Media Group

Required reading…

It should be required reading for anyone interested in building a deeper, lasting rapport with their customers or audience.

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Christopher Strebel

External Relations Communications, World Health Organization

Articles & Insights

What’s top of mind?

Analysis of AI-informed content, examples of content in design systems, how consistency and vulnerability in content marketing drive trust… here’s a fresh perspective.

If this is your year for your brand to gain trust and embrace authenticity, ask one question first: authentic to what? Enter the message architecture.

Read the full insight

With advances in generative AI, what is the value of content strategy—and the value of teaching or studying content strategy?

Read the full insight

Ready to build a better brand?