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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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content strategy

A new year! Big resolutions, big changes… and big mistakes.

January 13, 2021

This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now! New year means new changes, right? Here's what you should know about building trust—and it’s a key lesson from Trustworthy: Change …

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Teaching amid the revolution

January 8, 2021

I can’t imagine being a history teacher right now. If the news is the first draft of history, how do you begin to wrangle and interpret the news of the past few days? How do you teach it? My challenge as a teacher is different. For the past four …

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Get your brand sorted… finally!

July 5, 2016

After months exploring design, printing, packaging, shipping, and the user experience around all those elements, I'm thrilled to announce: BrandSort cards are now available for purchase! Since 2012, workshop attendees have asked when they could buy …

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Recent Insights

  • The responsibility of empowering customers
  • A new year! Big resolutions, big changes… and big mistakes.
  • Teaching amid the revolution
  • At long last: the Trustworthy cover reveal!
  • Really appreciating @sara_ann_marie eulogizing the girl boss while championing the pursuit of meaningful work. It… https://t.co/WbuUk2haGY August 15, 2022 4:06 pm
  • Ellipsis points! Can we get an em dash up in here? https://t.co/M0MBITJ1GK August 13, 2022 4:30 pm
  • “Is it fun being in a constant state of surprise every time you look at a map?” Roadtripping through the Midwest… https://t.co/mFc0Sysaqa August 11, 2022 4:53 pm
  • What if they mean the ones on the shelves https://t.co/Rh3EqcGevn August 8, 2022 7:45 pm
  • The most basic responsibility of community organizers is ensuring the safety of community members. Kudos to the… https://t.co/oUvsS4Veq4 August 3, 2022 3:41 pm
  • Oooh, this looks good! Workshop with @mulegirl this Thursday! https://t.co/CODeaCVfbP August 2, 2022 1:35 pm
  • Ummm… can we talk about the other 4% And also survey design https://t.co/6ZacjB1nHI July 31, 2022 4:06 pm
  • One hour into a roadtrip, we’re not even into New York yet, and I’ve already got a request* to sing the Erie Canal… https://t.co/Tpn9FKYaDG July 30, 2022 4:21 pm
  • Follow @mbloomstein on Twitter

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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!