"We look for people who are so inquisitive about the world that they're willing to try to do what you do," writes IDEO President and CEO Tim Brown. "We call them 'T-shaped people.' They have a principal skill that describes the vertical leg of the T …
user experience
Unintentional analytics, or give me a reason for W
When we conduct user research, we often compare anecdotal, qualitative reporting with quantitative data. The former illustrates the latter; anecdotes cannot replace data, but they can make it more meaningful and accessible. Unless they …
Balancing user-centered design
Enough with only user-centered design. It's terribly unpopular to say that, but it's more naive to avoid the issue. Yes, for too long we ignored our users. Some ill-fated brands still do. But this is not a post in which I berate organizations for …