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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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short words

Letting in the woofs

July 22, 2019

Podcasts, keynotes, writing… people who speak and publish research work so hard to ensure professionalism. But sometimes, there are cracks, and that's where the light comes in. If we're lucky, the sound does too.   I just caught an interview …

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An exercise in restraint

September 16, 2014

It's my birthday, so I'll write fiction if I want to. Find more fact-adjacent information and hand-crafted, artisanal truth about animals at World Wild Webb.   Todd and Felicity stood at the edge of the competitors yard. This wasn't their …

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Short words: imbalance and catch

July 22, 2014

I read a short, personal post from a colleague recently about his feelings of unsettled ennui. He was advancing professionally, but wasn't sure of the direction, having uprooted many of the elements that grounded him in personal cartography. His …

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  • A little birdie just told me something about big doggies—& cats too I GUESS. If you’re attending @ConfabEvents yo… https://t.co/thN1twfQOZ Yesterday at 8:41 pm
  • To be clear, this is an issue of #contentstrategy and plain language: vaccination is a test ground for trustworthy… https://t.co/NXNNp5MmxD Yesterday at 6:37 pm
  • “Though we’ve largely hidden the process of drug discovery and vaccination development, @JnJnews can build trust no… https://t.co/qCDEXS5q31 Yesterday at 5:49 pm
  • WTAF, in which the A stands for APRIL DAMMIT https://t.co/9NqH2AQ4F3 April 16, 2021 4:20 pm
  • Feedback is a gift--the best gift you can give an author! I'm honored by the number of people who've written review… https://t.co/z07oWncqmp April 16, 2021 2:42 pm
  • That one bowed head, hanging low, resigned to the situation... WE ARE ALL THIS DAFFODIL. https://t.co/u0L4sZaTYE April 16, 2021 1:21 pm
  • Oh COME ON! #snow #AprilDamnit https://t.co/kR5Wlzzqb1 April 16, 2021 1:13 pm
  • Monogrammed Snuggie = personalized content https://t.co/M0wIl5q2q4 April 15, 2021 9:03 pm
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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!