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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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ethics

Vulnerability is what leadership looks like right now

May 5, 2020

Social distancing, by Wikimedia user Mbrickn. Used under a creative commons license. Every day, we see more bad behavior in corporate communications. But with some digging we can find examples worth following, too — especially from CEOs who are …

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Zooming our way to trust

April 2, 2020

Who’s thriving amid the pandemic? Zoom… but CEO Eric Yuan’s latest post says even more. It’s open about challenges and plans to address them. He’s vulnerable — and it’s a strength. CEOs, gov leaders, and others can learn from this example, …

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Communicating worthy of our trust

March 1, 2020

Trump, joined by Pence and members of the Coronavirus Task Force, speaks to members of the press Wednesday, February 26, 2020 at the White House. (Official White House Photo by D. Myles Cullen) The Trump administration’s communication around …

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Recent Insights

  • A new year! Big resolutions, big changes… and big mistakes.
  • Teaching amid the revolution
  • At long last: the Trustworthy cover reveal!
  • Disclosure and transparency driving at GM
  • Cool, because indulgences always work out well. https://t.co/J9RqyjLS4x January 17, 2021 8:10 pm
  • Change doesn't breed trust. Consistency does. Amid a coup and pandemic, your brand should pump the brakes… and s… https://t.co/Hwvv7GwA9T January 15, 2021 5:20 pm
  • The enemy of my enemy is… an equally unprincipled Machiavellian opportunist, but go on https://t.co/EmbSI3ltge January 15, 2021 2:43 pm
  • Maybe rather than comparing events to 1984, we’d do well to read Fahrenheit 451. Your move, Montag. https://t.co/v45vUCuKeo January 14, 2021 9:39 pm
  • I know what you're wondering and YES: the Confab Pet Show is BACK! Mark your calendar, grab your ticket, and star… https://t.co/Dm6eiLPULn January 14, 2021 8:42 pm
  • Should businesses be speaking out on the coup? The question isn’t of messaging but of action. Airbnb’s actions sp… https://t.co/BSHyfwJHzf January 14, 2021 12:52 am
  • If not now, when? January 13, 2021 8:24 pm
  • Only two types of people want unity with fascists: fools and other fascists. January 13, 2021 7:37 pm
  • Follow @mbloomstein on Twitter

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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
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