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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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Curating SXSW, that small conference in Austin

March 11, 2015

This week, I'll head to Austin for my sixth South by Southwest Interactive. I love the experience of it all: the collision of ideas in conference halls and backyard bars, the loud music and intimate dinners, and late night karaoke that concludes days …

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The spark and the arc

December 18, 2014

Codes of Conduct don't do enough to prevent bad behavior, or at least that's the latest argument against them. So is the problem with the social contract they impose, or with the behavior? When we argue the problem is the code, and not the conduct, …

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Short words: imbalance and catch

July 22, 2014

I read a short, personal post from a colleague recently about his feelings of unsettled ennui. He was advancing professionally, but wasn't sure of the direction, having uprooted many of the elements that grounded him in personal cartography. His …

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Recent Insights

  • The responsibility of empowering customers
  • A new year! Big resolutions, big changes… and big mistakes.
  • Teaching amid the revolution
  • At long last: the Trustworthy cover reveal!
  • Really appreciating @sara_ann_marie eulogizing the girl boss while championing the pursuit of meaningful work. It… https://t.co/WbuUk2haGY Yesterday at 4:06 pm
  • Ellipsis points! Can we get an em dash up in here? https://t.co/M0MBITJ1GK August 13, 2022 4:30 pm
  • “Is it fun being in a constant state of surprise every time you look at a map?” Roadtripping through the Midwest… https://t.co/mFc0Sysaqa August 11, 2022 4:53 pm
  • What if they mean the ones on the shelves https://t.co/Rh3EqcGevn August 8, 2022 7:45 pm
  • The most basic responsibility of community organizers is ensuring the safety of community members. Kudos to the… https://t.co/oUvsS4Veq4 August 3, 2022 3:41 pm
  • Oooh, this looks good! Workshop with @mulegirl this Thursday! https://t.co/CODeaCVfbP August 2, 2022 1:35 pm
  • Ummm… can we talk about the other 4% And also survey design https://t.co/6ZacjB1nHI July 31, 2022 4:06 pm
  • One hour into a roadtrip, we’re not even into New York yet, and I’ve already got a request* to sing the Erie Canal… https://t.co/Tpn9FKYaDG July 30, 2022 4:21 pm
  • Follow @mbloomstein on Twitter

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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!