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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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mentoring

Ten by the numbers

January 16, 2020

Speaking at Confab 2015, ©Erik Westra. This week marks an anniversary: 10 years ago this week I incorporated Appropriate, Inc. as a brand and content strategy consultancy, the nameplate practice under which I consult, teach, and speak. That 10 is …

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Short words: imbalance and catch

July 22, 2014

I read a short, personal post from a colleague recently about his feelings of unsettled ennui. He was advancing professionally, but wasn't sure of the direction, having uprooted many of the elements that grounded him in personal cartography. His …

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Growing the T-shaped content strategist

February 6, 2014

"We look for people who are so inquisitive about the world that they're willing to try to do what you do," writes IDEO President and CEO Tim Brown. "We call them 'T-shaped people.' They have a principal skill that describes the vertical leg of the T …

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© 2022 Appropriate, Inc. All rights reserved.
Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!