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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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conferences

Get your brand sorted… finally!

July 5, 2016

After months exploring design, printing, packaging, shipping, and the user experience around all those elements, I'm thrilled to announce: BrandSort cards are now available for purchase! Since 2012, workshop attendees have asked when they could buy …

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Curating SXSW, that small conference in Austin

March 11, 2015

This week, I'll head to Austin for my sixth South by Southwest Interactive. I love the experience of it all: the collision of ideas in conference halls and backyard bars, the loud music and intimate dinners, and late night karaoke that concludes days …

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The spark and the arc

December 18, 2014

Codes of Conduct don't do enough to prevent bad behavior, or at least that's the latest argument against them. So is the problem with the social contract they impose, or with the behavior? When we argue the problem is the code, and not the conduct, …

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Recent Insights

  • The responsibility of empowering customers
  • A new year! Big resolutions, big changes… and big mistakes.
  • Teaching amid the revolution
  • At long last: the Trustworthy cover reveal!
  • Friends in content design, content strategy, and beyond: interested in UX writing? The labels are shifting but the… https://t.co/UCHTOzb42B About an hour ago
  • This time TOMORROW! See you in the AC, Boston friends! https://t.co/o1aPSM3b7T May 20, 2022 8:20 pm
  • Did I mention it’s DOG FRIENDLY? And in a venue with a SODA FOUNTAIN? And outside it will be the same temperatu… https://t.co/Y1SV0CCdl0 May 20, 2022 5:56 pm
  • Eager to start speaking? Or do you mentor someone who is? @womentalkdesign is set to launch their next 8-week speak… https://t.co/6pFpgXcw7o May 20, 2022 5:53 pm
  • “BALLER CONTENT BOOK” So, we agree that @metrokitty is never wrong, correct? https://t.co/JMn0pcEQqF May 20, 2022 3:59 pm
  • BOSTON FRIENDS! Tomorrow’s going to be 97°F! 🥵 PERFECT weather to join me inside cool, airy @MillNo5 with… https://t.co/ruKzoyBnNi May 20, 2022 12:19 pm
  • AHHH! This makes me so happy! https://t.co/KzWdQEmzdZ May 19, 2022 7:38 pm
  • Keen to start speaking? Or do you mentor someone who is? @womentalkdesign is set to launch their next 8-week speake… https://t.co/AokD3KmBvy May 19, 2022 3:52 pm
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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!