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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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conferences

Get your brand sorted… finally!

July 5, 2016

After months exploring design, printing, packaging, shipping, and the user experience around all those elements, I'm thrilled to announce: BrandSort cards are now available for purchase! Since 2012, workshop attendees have asked when they could buy …

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Curating SXSW, that small conference in Austin

March 11, 2015

This week, I'll head to Austin for my sixth South by Southwest Interactive. I love the experience of it all: the collision of ideas in conference halls and backyard bars, the loud music and intimate dinners, and late night karaoke that concludes days …

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The spark and the arc

December 18, 2014

Codes of Conduct don't do enough to prevent bad behavior, or at least that's the latest argument against them. So is the problem with the social contract they impose, or with the behavior? When we argue the problem is the code, and not the conduct, …

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Recent Insights

  • A new year! Big resolutions, big changes… and big mistakes.
  • Teaching amid the revolution
  • At long last: the Trustworthy cover reveal!
  • Disclosure and transparency driving at GM
  • Amazing. THIS is what it sounds like to lead with confidence rather than narcissism: @POTUS uses his platform to… https://t.co/NgLQ3PJB2n 8 minutes ago
  • Speakers, managers, Friends With Words… How do you hone your talk specifically to foster trust in your audience? D… https://t.co/kJ3IwzQLl5 23 minutes ago
  • “Biden, of course, did not name any specific people as white supremacists,” but yeah, if calling out white supremac… https://t.co/tPyPOtrfnB About an hour ago
  • Speakers and workshop facilitators: ever feel like audiences lose confidence in their own progress? Learn how you c… https://t.co/GnV4ApPvGe Yesterday at 8:36 pm
  • I joined the Zoom two minutes late. TWO MINUTES! Stop staring. https://t.co/RuIOnL9VM0 Yesterday at 7:29 pm
  • Okay no one told me we were having a meeting https://t.co/4fCSPjnqME Yesterday at 7:26 pm
  • The zeitgeist is... chilly? I mean, make sure you bring a jacket. Or pants. Credit to @msdesign21. https://t.co/zfvw3CAR35 Yesterday at 6:28 pm
  • We can learn so much from yesterday--about strength, but also about vulnerability. I break it all down in today's… https://t.co/wrTVQQTeZl January 21, 2021 3:43 pm
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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
I stand on the shoulders of giants!