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Appropriate, Inc.

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consistency

A new year! Big resolutions, big changes… and big mistakes.

January 13, 2021

This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now! New year means new changes, right? Here's what you should know about building trust—and it’s a key lesson from Trustworthy: Change …

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  • A new year! Big resolutions, big changes… and big mistakes.
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  • Cool, because indulgences always work out well. https://t.co/J9RqyjLS4x January 17, 2021 8:10 pm
  • Change doesn't breed trust. Consistency does. Amid a coup and pandemic, your brand should pump the brakes… and s… https://t.co/Hwvv7GwA9T January 15, 2021 5:20 pm
  • The enemy of my enemy is… an equally unprincipled Machiavellian opportunist, but go on https://t.co/EmbSI3ltge January 15, 2021 2:43 pm
  • Maybe rather than comparing events to 1984, we’d do well to read Fahrenheit 451. Your move, Montag. https://t.co/v45vUCuKeo January 14, 2021 9:39 pm
  • I know what you're wondering and YES: the Confab Pet Show is BACK! Mark your calendar, grab your ticket, and star… https://t.co/Dm6eiLPULn January 14, 2021 8:42 pm
  • Should businesses be speaking out on the coup? The question isn’t of messaging but of action. Airbnb’s actions sp… https://t.co/BSHyfwJHzf January 14, 2021 12:52 am
  • If not now, when? January 13, 2021 8:24 pm
  • Only two types of people want unity with fascists: fools and other fascists. January 13, 2021 7:37 pm
  • Follow @mbloomstein on Twitter

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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
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