Media Kit
Get everything you need to host Margot on your show, podcast, or stage
Pronounciation
Name
My name is pronounced “Mar-go Bloom-stine.” The T in my first name is silent.
Company
My company is Appropriate, Inc., pronounced like “ink”—because who doesn’t love a double entendre?
Grad Program
The grad program in which I teach, FH Joanneum, is pronounced “F. H. Yo-HANE-ee-umm”
Most engaging topics:
- Why trust and credibility seem like they’re under attack: how did we get here and why does it matter, through gaslighting, the impact of media and politics, and filter bubbles?
- Business as a force for good: what responsibility do businesses have to care about trust, and why should they address this issue as a good business decision?
- What designers, marketers, content strategists, and writers can do: what can your audience do to right the ship, and why are they uniquely positioned to do so?
- How businesses should engage with social issues: what do consumers expect in vulnerability, transparency, and authenticity, and what if external social issues are internal challenges too?
- Trust in AI: how should businesses engage with AI-generated content and AI tools to empower their customers and employees?
- The three-part framework: what is the new framework of voice, volume, and vulnerability?
- Trust in content strategy: how did the themes and framework in Trustworthy evolve from my focus in brand-driven content strategy and how do they mesh a message architecture?
- How Trustworthy evolved: what was my process from stage to page with hybrid publishing?
- My path: How did my background in design and content strategy lead me from big agency consulting to freelance, mid-sized agencies, self-employment, speaking, and teaching?
Bios
Short bio for intros
You may know Margot Bloomstein from content strategy or design conferences, where she’s taught workshops and keynoted events for more than a decade. A working content strategist for more than 20 years, she’s consulted with clients in a range of industries, from software-as-a-service to sex toy retailers and footwear technology to 401(k)s.
She’s the author of the industry mainstay Content Strategy at Work and the new Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.
Please join me in welcoming her to [your fabulous show]!
Short professional bio
Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project, as well as the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston.
As a speaker and strategic adviser, she has worked with marketing teams in a range of organizations over the past two decades. The creator of BrandSort, she developed the popular message architecture-driven approach to content strategy.
Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-driven content strategy and designing for trust.
Long professional bio
Margot Bloomstein is an internationally acclaimed speaker, consultant, and one of the most prominent voices in the content strategy industry. She is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the web industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. As the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world for more than two decades. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Mailchimp, Scholastic, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She earned her BFA in Design and Anthropology at Carnegie Mellon University. Today she lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust.
Headshots
Tech setup
In-person
I’ll be on a hardwired connection with lighting and an external mic on a boom. It can be in the frame or not, depending on the aesthetic you want if we’re doing video.
For on-site presentations with slides, I’ll use my own laptop, presentation remote, and dongle to present.
Your event or facility will need to provide:
- access to AC power
- a wireless lavalier or headset microphone
- a small table or podium to hold the laptop
- and projector with VGA or HDMI input.
Virtual
I’m comfortable on Zoom, Demio, Ecamm Live, and a variety of other platforms.
