Trump, joined by Pence and members of the Coronavirus Task Force, speaks to members of the press Wednesday, February 26, 2020 at the White House. (Official White House Photo by D. Myles Cullen) The Trump administration’s communication around …
Ideas
Ten by the numbers
Speaking at Confab 2015, ©Erik Westra. This week marks an anniversary: 10 years ago this week I incorporated Appropriate, Inc. as a brand and content strategy consultancy, the nameplate practice under which I consult, teach, and speak. That 10 is …
Find tactics for trust — in the footer
Doveryáy, no proveryáy: Trust, but verify. President Reagan and Soviet General Secretary Gorbachev meet in December 1987. (CC Federal Government) Trusted content used to be infallible, concrete, and privileged. Perhaps it’s time to heed the …
Humble yourself, Facebook—and look the part
Trust issues? Let's dig into Facebook's latest branding Band-Aid. Facebook's new parent company logotype. Approachable faces, impenetrable typography. Releasing a new logo is one way to clean up a brand — just like every public appearance, …