Social distancing, by Wikimedia user Mbrickn. Used under a creative commons license. Every day, we see more bad behavior in corporate communications. But with some digging we can find examples worth following, too — especially from CEOs who are …
Ideas
Zooming our way to trust
Who’s thriving amid the pandemic? Zoom… but CEO Eric Yuan’s latest post says even more. It’s open about challenges and plans to address them. He’s vulnerable — and it’s a strength. CEOs, gov leaders, and others can learn from this example, …
Communicating worthy of our trust
Trump, joined by Pence and members of the Coronavirus Task Force, speaks to members of the press Wednesday, February 26, 2020 at the White House. (Official White House Photo by D. Myles Cullen) The Trump administration’s communication around …
Ten by the numbers
Speaking at Confab 2015, ©Erik Westra. This week marks an anniversary: 10 years ago this week I incorporated Appropriate, Inc. as a brand and content strategy consultancy, the nameplate practice under which I consult, teach, and speak. That 10 is …