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Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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Disclosure and transparency driving at GM

May 13, 2020

General Motors Chairman and CEO Mary Barra tours the GM Warren, Michigan facility on Wednesday, April 1, 2020. (Photo by John F. Martin for General Motors) Today in trust and vulnerability as a strength: automotive edition! In its earnings call on …

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Filed Under: communication, trust

Vulnerability is what leadership looks like right now

May 5, 2020

Social distancing, by Wikimedia user Mbrickn. Used under a creative commons license. Every day, we see more bad behavior in corporate communications. But with some digging we can find examples worth following, too — especially from CEOs who are …

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Filed Under: communication, ethics, trust

Zooming our way to trust

April 2, 2020

Who’s thriving amid the pandemic? Zoom… but CEO Eric Yuan’s latest post says even more. It’s open about challenges and plans to address them. He’s vulnerable — and it’s a strength. CEOs, gov leaders, and others can learn from this example, …

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Filed Under: communication, ethics, trust

Communicating worthy of our trust

March 1, 2020

Trump, joined by Pence and members of the Coronavirus Task Force, speaks to members of the press Wednesday, February 26, 2020 at the White House. (Official White House Photo by D. Myles Cullen) The Trump administration’s communication around …

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Filed Under: communication, ethics, trust, workflow

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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
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