Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

Margot Bloomstein

Invite me to your company or conference to share case studies, trends, and inspiration illuminated with examples. I lead workshops and keynote events that bring people together to foster trust through content and design, clarify institutional content strategy, and establish message architecture. Currently booking podcasts and preview readings of Trustworthy.

Upcoming events

Date
Event
Location
January 2021

Building Trust From the Stage workshop

Virtual
January 2021

UX Camp keynote

Virtual / Chicago
February 2021

UXLx Masters master class

Virtual / Lisbon
February 2021

Writing for Public Relations at UIUC guest lecture

Virtual
March 2021

Trustworthy virtual launch event reading and discussion

Virtual / Boston
March 2021

Fostering Trust in Your Brand and Beyond at CCA guest lecture

Virtual / San Francisco
March 2021

Content Strategy Seattle meetup keynote

Virtual / Seattle
May 2021

From Business to Buttons presentation & workshop

Stockholm Sweden
June 2021

UXFest masterclass

Virtual / London

Past events

Date
Event
Location
December 2020

This Must Be The Place podcast

Virtual
December 2020

What About a Book? with Women Talk Design presentation

Virtual
October 2020

UX Content Strategy Montreal meetup keynote

Virtual
October 2020

Quarantine Book Club podcast

Virtual
September 2020

The Cognitive Bias Podcast live podcast

Virtual
July 2020

UX Waterloo meetup keynote

Virtual
July 2020

An Event Apart Online Together webinar

Virtual
July 2020

California College of the Arts guest lecture

Virtual / San Francisco
June 2020

NH UXPA meetup keynote

Virtual
June 2020

OmnichannelX keynote & workshop

Virtual / Amsterdam
May 2020

Confab

Virtual
May 2020

Santa Monica College guest lecture

Santa Monica CA
May 2020

The Community Roundtable webinar

Virtual
April 2020

Content Marketing Conference presentation & workshop

Virtual
April 2020

Speak Aid 2020 webinar

Virtual
March 2020

Women Talk Design Presents Couch Cushion Conversations webinar

Virtual
March 2020

The Check Up panel

Virtual
March 2020

Rosenfeld Media Enterprise Experience webinar

Virtual
December 2019

An Event Apart San Francisco presentation

San Francisco CA
October 2019

Stanford University guest lecture

Palo Alto CA
September 2019

IxDA San Francisco World Interaction Design Day keynote keynote

San Francisco CA
September 2019

World Interaction Design Day global livestream keynote

San Francisco CA
July 2019

An Event Apart DC presentation

Washington DC
May 2019

UNICEF Design Month presentation

Graz Austria
May 2019

FH Joanneum Master Class presentation

Berlin Germany
April 2019

Confab presentation

Minneapolis MN
April 2019

Content Marketing Conference presentation & workshop

Boston MA
April 2019

UX in the City keynote & workshop

Manchester UK
March 2019

An Event Apart Seattle presentation

Seattle WA
October 2018

Capital One private keynote presentation

New York NY
September 2018

Fluxible presentation & workshop

Waterloo CAN
September 2018

Shopify meetup keynote

Waterloo CAN
August 2018

Women Talk Design workshop

Boston MA
May 2018

Content Marketing Conference presentation & workshop

Boston MA
April 2018

Generate Conference presentation

New York NY
April 2018

University of Washington guest lecture

Virtual
February 2018

UIE Virtual Seminar webinar

Virtual
February 2018

World IA Day Boston keynote

Boston MA
July 2017

Design & Content Conference presentation & workshop

Vancouver CAN
July 2017

Brew City UX meetup keynote

Milwaukee WI
June 2017

Confab Central presentation & workshop

Minneapolis MN
May 2017

UX London workshop

London UK
March 2017

SXSW presentation

Austin TX
January 2017

RGD Future by Design panel

Virtual
November 2016

Confab Higher Ed presentation & workshop

Philadelphia PA
September 2016

Confab Intensive workshop

Seattle WA
August 2016

Content Strategy Summit webinar

Virtual
June 2016

MarketingProfs Marketing Writing Bootcamp webinar

Virtual
May 2016

Providence UX meetup keynote

Providence RI
April 2016

Graz Graduate Master Class guest lecture

Graz Austria
April 2016

WebVisions NYC presentation & workshop

New York NY
February 2016

Boston Women’s 40 Under 40 panel

Boston MA
January 2016

SquashBusters panel

Boston MA
November 2015

UX Fair presentation

Cambridge MA
October 2015

Converge presentation

New Orleans LA
October 2015

Ingeniux User Conference presentation

Seattle WA
September 2015

Content Strategy Summit webinar

Virtual
August 2015

Confab Intensive workshop

Portland OR
June 2015

Web Design Day presentation

Pittsburgh PA
May 2015

Confab Central presentation & workshop

Minneapolis MN
May 2015

HOW Design Live presentation & workshop

Chicago IL
April 2015

Now What? Conference presentation

Sioux Falls SD
April 2015

General Assembly Visual Design guest lecture

San Francisco CA
March 2015

SXSW presentation

Austin TX
January 2015

Michigan State University BrandForward presentation & workshop

Lansing MI
December 2014

American Express UX speaker series presentation

New York NY
November 2014

Congres Content Marketing & Webredactie presentation & workshop

Utrecht Netherlands
November 2014

UX Futures Conference webinar

Virtual
October 2014

Level Up Conference presentation

Saratoga NY
June 2014

Content Strategy Forum keynote

Frankfurt Germany
June 2014

Message Matters with Acrolinx webinar

Virtual
June 2014

Confab for Nonprofits presentation

Chicago IL
June 2014

Harvard Digital Content Connect presentation

Cambridge MA
June 2014

User Experience Lisbon presentation & workshop

Lisbon Portugal
May 2014

HOW Design Live workshop

Boston MA
April 2014

Phoenix Content Strategy meetup keynote

Phoenix AZ
April 2014

Intel Brown Bag Brunch meetup keynote

Boston MA
April 2014

SearchLove presentation

Boston MA
April 2014

RWD Summit webinar

Virtual
April 2014

AIGA Maine meetup keynote

Portland ME
March 2014

SXSW panel

Austin TX
February 2014

Emerson College guest lecture

Boston MA
February 2014

J. Boye Intranet Strategy Group meetup keynote

Boston MA
November 2013

HOW Interactive Design Conference presentation

Chicago IL
October 2013

Content Strategy Applied keynote

San Jose CA
October 2013

MIMA Summit presentation

Minneapolis MN
October 2013

Delight workshop

Portland OR
September 2013

American Marketing Association Boston Content Marketing panel

Boston MA
September 2013

Content Strategy Summit webinar

Virtual
September 2013

CS Forum presentation

Helsinki Finland
June 2013

Content Strategy Camp guest lecture

Dieburg Germany
June 2013

Confab presentation

Minneapolis MN
May 2013

UIE Virtual Seminar webinar

Virtual
May 2013

UXPA Boston

Boston MA
May 2013

CMS Expo presentation

Chicago IL
April 2013

Aquent / American Marketing Association webcast webinar

Virtual
April 2013

Bath Content Strategy meetup keynote

Bath UK
April 2013

UX London workshop

London UK
April 2013

IA Summit workshop

Baltimore MD
March 2013

Confab London presentation

London UK
March 2013

Digital Content Strategies Conference keynote

San Diego CA
March 2013

SXSW presentation

Austin TX
February 2013

Intelligent Content Conference presentation

San Francisco CA
December 2012

Boston CHI

Boston MA
November 2012

Content Marketing World Health Summit presentation

Cleveland OH
October 2012

Content Strategy Forum presentation & workshop

Cape Town South Africa
September 2012

BU Digital Media Face-Off panel

Boston MA
September 2012

Content Strategy Summit webinar

Virtual
September 2012

Philly CHI meetup keynote

Philadelphia PA
September 2012

Content Strategy NYC meetup keynote

New York NY
September 2012

Content Marketing World presentation

Columbus OH
June 2012

UPA International workshop

Las Vegas NV
May 2012

Dallas Content Strategy meetup keynote

Dallas TX
May 2012

Confab presentation

Minneapolis MN
May 2012

IA Konferenz presentation & workshop

Essen Germany
April 2012

Milwaukee UX meetup keynote

Milwaukee WI
April 2012

NHUPA meetup keynote

Portsmouth NH
March 2012

Where Conference presentation

San Francisco CA
March 2012

Healthcare Experience Design presentation

Boston MA
March 2012

IA Summit presentation

New Orleans LA
March 2012

SXSW presentation

Austin TX
February 2012

Emerson College guest lecture

Boston MA
January 2012

The Community Roundtable webinar

Boston MA
December 2011

Gilbane presentation

Boston MA
October 2011

edUi workshop

Richmond VA
October 2011

Web 2.0 presentation

New York NY
September 2011

Content Strategy Forum presentation

London UK
July 2011

Wordcamp presentation

Boston MA
July 2011

eCoast Mobile Summit presentation

Portsmouth NH
June 2011

Web Content Conference presentation

Chicago IL
May 2011

Confab presentation

Minneapolis MN
March 2011

Martha’s Vineyard Women’s Network meetup keynote

Martha's Vineyard MA
March 2011

SXSW presentation

Austin TX
March 2011

Content Strategy New England meetup keynote

Boston MA
February 2011

Massachusetts College of Art guest lecture

Boston MA
February 2011

Art Institute of Boston guest lecture

Boston MA
December 2010

Gilbane

Boston MA
October 2010

Content Strategy PDX meetup keynote

Portland OR
October 2010

Content Strategy Seattle meetup keynote

Seattle WA
October 2010

Vancouver User Experience meetup keynote

Vancouver CAN
October 2010

Awareness Networks webinar

Boston MA
September 2010

Web 2.0

New York NY
September 2010

Boston IxDA

Boston MA
August 2010

Web Design Day

Pittsburgh PA
June 2010

Milwaukee User Experience

Milwaukee WI
June 2010

Web Content

Chicago IL
March 2010

SXSW

Austin TX
February 2010

Content Strategy NYC

New York NY
January 2010

Art Institute of Boston

Boston MA
January 2010

Atlanta Content Strategy

Atlanta GA
December 2009

Refresh Boston

Boston MA
March 2009

IA Summit Content Strategy Consortium

Memphis TN