Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

Speaking

Margot Bloomstein

Invite me to your company or conference to share case studies, explain trends, and illuminate inspiration with examples. I lead workshops and keynote events that convene people around tough questions in content strategy. How do you prioritize work with a message architecture? What are the opportunities in slow content strategy? Let me fire up your audience to dig into those questions and more.

Upcoming events

DateEventLocation
September 30, 2020California College of the Arts Design Lecture Series Virtual / San Francisco
May 8 - 10, 2021From Business to ButtonsStockholm

Past events

DateEventLocation
July 2020UX Waterloo meetup
Virtual (Waterloo CAN)
July 2020An Event Apart Online Together Virtual
July 2020California College of the Arts guest lecture Virtual (San Francisco)
June 2020NH UXPA Virtual
June 2020OmnichannelX keynote and workshopVirtual (prev. Amsterdam)
May 2020Confab Virtual (prev. Minneapolis)
May 2020Santa Monica College guest lectureVirtual (Santa Monica)
May 2020The Community Roundtable webinarVirtual
April 2020Content Marketing Conference workshop and talkVirtual (prev. Boston)
April 2020Speak Aid 2020
Virtual
March 2020Couch Cushion Conversations webinarVirtual
March 2020The Check Up videoconference Virtual
March 2020Rosenfeld Media Enterprise Experience videoconference Virtual
December 2019An Event Apart San Francisco San Francisco CA
October 2019Stanford University guest lecture Palo Alto CA
September 2019IxDA San Francisco World Interaction Design Day keynote San Francisco CA
September 2019World Interaction Design Day Adobe livestream global keynote San Francisco CA
July 2019An Event Apart DC Washington DC
May 2019Design MonthGraz Austria
May 2019FH JOANNEUM Master ClassBerlin Germany
April 2019ConfabMinneapolis MN
April 2019Content Marketing Conference workshop and talkBoston MA
March 2019UX in the City keynote and workshopManchester UK
March 2019An Event Apart Seattle Seattle WA
October 2018Capital One private keynoteNew York NY
September 2018Fluxible workshop and talk
Waterloo Canada
September 2018Shopify meetupWaterloo Canada
August 2018Women Talk Design workshop
Boston MA
May 2018 Content Marketing Conference workshop and talk
Boston MA
April 2018Generate Conference
New York NY
April 2018University of Washington guest lecture
Virtual
February 2018UIE Virtual SeminarVirtual
February 2018World IA Day Boston keynoteBoston MA
July 2017Design & Content Conference workshop and talk
Vancouver Canada
July 2017Brew City UX meetup Milwaukee WI
June 2017Confab Central workshop and talkMinneapolis MN
May 2017UX London workshopLondon UK
March 2017SXSWAustin TX
January 2017Future by Design Panel
Virtual across Canada
November 2016Confab Higher EdPhiladelphia PA
September 2016Confab Intensive workshopSeattle WA
August 2016Content Strategy SummitOnline
June 2016MarketingProfs Marketing Writing BootcampOnline
May 2016Providence UX meetupProvidence RI
April 2016Graz Graduate Students Master ClassOnline & Graz Austria
April 2016WebVisions NYC workshopNew York NY
February 2016Boston Women's 40 Under 40 panelBoston MA
January 2016SquashBusters PanelBoston MA
November 2015UX FairCambridge MA
October 2015ConvergeNew Orleans LA
October 2015Ingeniux User ConferenceSeattle WA
September 2015Content Strategy SummitOnline
August 2015Confab Intensive workshopPortland OR
June 2015Web Design DayPittsburgh PA
May 2015Confab CentralMinneapolis MN
May 2015HOW Design LiveChicago IL
April 2015Now What? ConferenceSioux Falls SD
April 2015General Assembly Visual Design guest lectureSan Francisco CA
March 2015SXSWAustin TX
January 2015Michigan State University BrandForwardLansing MI
December 2014American Express UX speaker seriesNew York NY
November 2014Congres Content Marketing & WebredactieUtrecht Netherlands
November 2014UX Futures ConferenceOnline
October 2014Level Up ConferenceSaratoga NY
July 2014Content Strategy Forum
Frankfurt Germany
June 2014Message Matters webinar hosted by AcrolinxOnline
June 2014Confab for NonprofitsChicago IL
June 2014Harvard Digital Content ConnectCambridge MA
June 2014User Experience LisbonLisbon Portugal
May 2014HOW Design Live workshopBoston MA
April 2014Phoenix Content StrategyPhoenix AZ
April 2014Intel Brown Bag BrunchBoston MA
April 2014SearchLoveBoston MA
April 2014RWD SummitOnline
April 2014AIGA Maine meetupPortland ME
March 2014SXSW InteractiveAustin TX
February 2014Emerson College guest lectureBoston MA
February 2014J. Boye Intranet Strategy GroupBoston MA
November 2013HOW Interactive Design ConferenceChicago IL
October 2013Content Strategy Applied keynote
San Jose CA
October 2013MIMA SummitMinneapolis MN
October 2013Delight 2013 workshopPortland OR
September 2013AMA Boston Content Marketing PanelBoston MA
September 2013Content Strategy SummitVirtual
September 2013CS ForumHelsinki Finland
June 2013Content Strategy CampDieburg Germany
June 2013Confab MinneapolisMinneapolis MN
May 2013UIE Virtual SeminarVirtual
May 2013UXPA BostonBoston MA
May 2013CMS ExpoChicago IL
April 2013Aquent / American Marketing Association webcastVirtual
April 2013Bath Content Strategy MeetupBath UK
April 2013UX London workshopLondon UK
April 2013IA Summit workshopBaltimore MD
March 2013Confab LondonLondon UK
March 2013Digital Content Strategies Conference keynoteSan Diego CA
March 2013SXSW InteractiveAustin TX
February 2013Intelligent ContentSan Francisco CA
December 2012BostonCHIBoston MA
November 2012Content Marketing World - Health SummitCleveland OH
October 2012Content Strategy ForumCape Town South Africa
September 2012BU Digital Media Face-OffBoston MA
September 2012Content Strategy SummitOnline
September 2012PhillyCHI readingPhiladelphia PA
September 2012CS-NYC readingNew York NY
September 2012Content Marketing WorldColumbus OH
June 2012UPA International workshopLas Vegas NV
May 2012Dallas Content StrategyDallas TX
May 2012ConfabMinneapolis MN
May 2012IA Konferenz (German IA Summit) workshop and talkEssen Germany
April 2012MKE UXMilwaukee WI
April 2012NHUPAPortsmouth NH
March 2012Where ConferenceSan Francisco CA
March 2012Healthcare Experience DesignBoston MA
March 2012IA SummitNew Orleans LA
March 2012SXSWAustin TX
February 2012Emerson College guest lectureBoston MA
January 2012The Community RoundtableBoston MA
December 2011GilbaneBoston MA
October 2011edUi 2011 workshopRichmond VA
October 2011Web 2.0New York NY
September 2011Content Strategy ForumLondon UK
July 2011WordcampBoston MA
July 2011eCoast Mobile SummitPortsmouth NH
June 2011Web ContentChicago IL
May 2011ConfabMinneapolis MN
March 2011Martha's Vineyard Women's NetworkMartha's Vineyard MA
March 2011SXSWAustin TX
March 2011Content Strategy New EnglandBoston MA
February 2011Massachusetts College of Art guest lectureBoston MA
February 2011Art Institute of Boston guest lectureBoston MA
December 2010GilbaneBoston MA
October 2010Content Strategy PDXPortland OR
October 2010Content Strategy SeattleSeattle WA
October 2010Vancouver User ExperienceVancouver CAN
October 2010Awareness Networks WebinarBoston MA
September 2010Web 2.0New York NY
September 2010Boston IxDABoston MA
August 2010Web Design DayPittsburgh PA
June 2010Milwaukee User ExperienceMilwaukee WI
June 2010Web ContentChicago IL
March 2010SXSWAustin TX
February 2010Content Strategy NYCNew York NY
January 2010Art Institute of Boston guest lectureBoston MA
January 2010Atlanta Content StrategyAtlanta GA
December 2009Refresh BostonBoston MA
March 2009IA Summit Content Strategy ConsortiumMemphis TN