Speaking at Confab 2015, ©Erik Westra. This week marks an anniversary: 10 years ago this week I incorporated Appropriate, Inc. as a brand and content strategy consultancy, the nameplate practice under which I consult, teach, and speak. That 10 is …
Ideas
Find tactics for trust — in the footer
Doveryáy, no proveryáy: Trust, but verify. President Reagan and Soviet General Secretary Gorbachev meet in December 1987. (CC Federal Government) Trusted content used to be infallible, concrete, and privileged. Perhaps it’s time to heed the …
Humble yourself, Facebook—and look the part
Trust issues? Let's dig into Facebook's latest branding Band-Aid. Facebook's new parent company logotype. Approachable faces, impenetrable typography. Releasing a new logo is one way to clean up a brand — just like every public appearance, …
Designing for Trust in an Uncertain World
Brand and content strategist Margot Bloomstein, author of the forthcoming book about designing for trust, explains why organizations in all industries are seeing a decline in consumer trust and what designers can do to help regain it. Image …