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Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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Ideas

Short words: imbalance and catch

July 22, 2014

I read a short, personal post from a colleague recently about his feelings of unsettled ennui. He was advancing professionally, but wasn't sure of the direction, having uprooted many of the elements that grounded him in personal cartography. His …

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Filed Under: community, mentoring, short words

Communication foundation: what’s the future of web design?

May 17, 2014

Excerpted from "Communication Foundation," the Interaction column in the June 2014 issue of Print magazine. Find out why content strategy isn't the future of web design—and how to avoid the detour of The Next Big Thing. The future beams from …

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Filed Under: communication, content strategy, design

Commitment and content strategy

April 22, 2014

At Content Strategy Applied 2013, I anchored my keynote to the teaching of John Ruskin. Ruskin was a Victorian era writer, art critic, and sustainability advocate equally drawn to the arts and early issues of social reform and environmentalism. He …

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Filed Under: content strategy, ethics, workflow

Privacy at SXSW: old challenges & the next big thing

March 18, 2014

How we love novelty and being the first to find it! Shiny next big things are the siren song of the tech industry, specifically, but all human nature generally. Our hearts and minds have evolved to prize novelty... even when it's a misguided …

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Filed Under: community, conferences

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