I create brand-appropriate user experiences to engage audiences and project key messages with consistency and clarity, through both traditional and social media.

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Have the conversation: strategy before system

“If the ‘S’ in your CMS doesn’t stand for strategy, you’re focusing on the wrong ‘S,’” offered digital strategist John Eckman to a crowded hall at WordCamp Boston. It was 2011, and John was delivering an uncommon but compelling message that the audience needed to hear. As a contributor to ISITE Design’s CMS Myth blog, [...]

It’s a small SXSW after all

Intimate conversations. Thoughtful, small group dialogue. Casual, unhurried engagement over drinks with potential partners and clients. That’s an ideal industry conference, right? Well, that’s still what I find at South by Southwest Interactive. Even among 20,000 hustlers, gurus, and thinkers of The Next Big Thought, I still look forward to a SXSW that gives me [...]

Preparing vs. practicing

This post is inspired by a recent request from Russ Unger for contribution to Designing the Conversation: Facilitation for Experiences, his upcoming book with Brad Nunnally and Dan Willis. It started with a simple request: Please share how you practice for a performance, a presentation, a workshop, a sales call/pitch, an interview—whatever it is that [...]

Using math to prop open the door

Earlier this year, I had the opportunity to take part in a panel at SXSW on the role of mentoring in diversifying our industry. (That link includes the recording if you’d like to listen in.) At the crux of our discussion, organizer and panelist Cathryn Posey offered insight she attributed to her mother: “The door [...]

Conversations in Cape Town: Day 2

The second day of CS Forum focused more on hands-on, day-to-day practical implementation. This is our Thoreauvian transition: yesterday we built castles in the air, but that is where they should be. Today, we put foundations under them. Balancing the tactical focus, we also discussed content strategy as a big issue with enormous impact, at [...]