I create brand-appropriate user experiences to engage audiences and project key messages with consistency and clarity, through both traditional and social media.

You’re looking at an unparalleled collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project.

Short words: imbalance and catch

I read a short, personal post from a colleague recently about his feelings of unsettled ennui. He was advancing professionally, but wasn’t sure of the direction, having uprooted many of the elements that grounded him in personal cartography. His post closed by prompting a response, more than just a “like” or plus or any of […]

Communication foundation: what’s the future of web design?

Excerpted from “Communication Foundation,” the Interaction column in the June 2014 issue of Print magazine. Find out why content strategy isn’t the future of web design—and how to avoid the detour of The Next Big Thing. The future beams from billboards, flashing distraction from the car in front of you. Your job is to keep your […]

Commitment and content strategy

At Content Strategy Applied 2013, I anchored my keynote to the teaching of John Ruskin. Ruskin was a Victorian era writer, art critic, and sustainability advocate equally drawn to the arts and early issues of social reform and environmentalism. He died in 1900 but his teaching is no less relevant today. “Life without industry is […]

Privacy at SXSW: old challenges & the next big thing

How we love novelty and being the first to find it! Shiny next big things are the siren song of the tech industry, specifically, but all human nature generally. Our hearts and minds have evolved to prize novelty… even when it’s a misguided distraction. We value the next big thing over the ongoing, familiar, steady […]

Can nonprofits afford content strategy?

This post is an excerpt of Can nonprofits afford content strategy?, at the Confab Events blog. Want to talk it through in person? I’ll be presenting at Confab for Nonprofits in June 2014 in Chicago. Content demands a lot—time, attention, focus, creativity. If you approach content from on high, perched atop a lavish marketing budget, […]