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Appropriate, Inc.

Brand and Content Strategy Consulting and Speaking | Appropriate, Inc.

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The responsibility of empowering customers

February 11, 2021

This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now! Empowerment means meeting people where they are to help them move forward with confidence in themselves and you. From the cover of …

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Filed Under: ethics, communication, trust, Trustworthy Tagged With: trust, Trustworthy, video, empowerment, speaking

A new year! Big resolutions, big changes… and big mistakes.

January 13, 2021

This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now! New year means new changes, right? Here's what you should know about building trust—and it’s a key lesson from Trustworthy: Change …

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Filed Under: content strategy, design, communication, Trustworthy Tagged With: Trustworthy, consistency, voice

Teaching amid the revolution

January 8, 2021

I can’t imagine being a history teacher right now. If the news is the first draft of history, how do you begin to wrangle and interpret the news of the past few days? How do you teach it? My challenge as a teacher is different. For the past four …

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Filed Under: content strategy, community, communication, trust, Trustworthy Tagged With: Trustworthy, teaching, content strategy

At long last: the Trustworthy cover reveal!

October 6, 2020

This post was originally published as a newsletter to fans of Trustworthy. Not on the list? Sign up now!   It's time to trust your audience to help them trust you If you need to convey technical information, public health guidance, or …

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Filed Under: trust, Trustworthy Tagged With: trust, Trustworthy, book news

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  • SEVEN years ago this week: in Obergefell v. Hodges, SCOTUS clarified law to apply to people who hadn’t been conside… https://t.co/RjelXGDECZ Yesterday at 4:51 pm
  • “The Supreme Court only has the authority over us that we give it.” @GloriaSteinem, then, now, and always. June 25, 2022 4:11 pm
  • Thanks to the CEOs stepping up to fund necessary travel for abortion care, but I hope you're making an equal and vi… https://t.co/LPYQFL7gHA June 24, 2022 8:43 pm
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  • What’s key to your book proposal? 🧐 Who’s your target audience? 🎯 How do you find the right publisher? Next Wedne… https://t.co/ziFw7njkPg June 22, 2022 1:31 pm
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Many thanks to Josh Silverman, Rick Allen, and Jen Gfeller. Header image by Erik Westra.
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