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If you don’t know what you need to communicate, how will you know if you succeed?

I’m Margot Bloomstein, and I partner with companies in a range of industries to foster sustainable, brand-appropriate content that clarifies and manifests their communication goals through content models, editorial style guidelines, and governance.

Company Logos

Consistency, clarity, and a plan to stick with it—no matter the author?
Of course you can have all three!

Consulting

Bring me in to work with your team or agency to develop a message architecture and guide new editorial processes for better content.

Workshops

Hire me to keynote your next offsite or lead your team in a workshop to rethink goals for communication and how they apply to content strategy.

BrandSort

Fuel your approach with the technique, tips, and client-tested card deck to facilitate a brand attributes exercise with your clients or team.

Upcoming Events

DateEventLocation
March 4 - 6, 2019An Event Apart Seattle Seattle WA
March 13 - 15, 2019UX in the City keynote and workshopManchester UK
April 16 - 19, 2019Content Marketing Conference workshopBoston MA
April 23 - 26, 2019ConfabMinneapolis MN
July 29 - 31, 2019An Event Apart DC Washington DC
December 9 - 11, 2019An Event Apart San Francisco San Francisco CA