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If you don’t know what you need to communicate, how will you know if you succeed?

I’m Margot Bloomstein, and I partner with companies in a range of industries to foster sustainable, brand-appropriate content that clarifies and manifests their communication goals through content models, editorial style guidelines, and governance.

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Consistency, clarity, and a plan to stick with it—no matter the author?
Of course you can have all three!


Bring me in to work with your team or agency to develop a message architecture and guide new editorial processes for better content.


Hire me to keynote your next offsite or lead your team in a workshop to rethink goals for communication and how they apply to content strategy.


Fuel your approach with the technique, tips, and client-tested card deck to facilitate a brand attributes exercise with your clients or team.

Upcoming Events

September 24, 2019World Interaction Design Day Adobe livestream global keynote Virtual
September 24, 2019IxDA San Francisco World Interaction Design Day keynote San Francisco CA
December 9 - 11, 2019An Event Apart San Francisco San Francisco CA