Welcome to Appropriate, Inc., an independent brand and content strategy consultancy and the nameplate practice for Margot Bloomstein. I create brand-appropriate user experiences that help retailers, universities, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

Who’s in the rogues’ gallery? Brands you know and love: Philips, Tretorn, Harvard, Tufts, Timberland, ECCO Shoes, Fidelity, and more.