Welcome to Appropriate, Inc., an independent brand and content strategy consultancy and the nameplate practice for Margot Bloomstein. I create brand-appropriate user experiences that help retailers, universities, non-profits, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

Who’s in the rogues’ gallery? Brands you know: Lindt & Sprüngli, Philips, BT, the Rhode Island Public Transit Authority, British Telecom, Tretorn, Harvard, Tufts, Timberland, ECCO Shoes, Fidelity, and more.